Search Engine Articles

Make Money Online Now

2007-08-22T12:01:00.000-07:00

"The Turnkey Money Machine That Prints Non-Stop Profits For You Automatically, The Lazy a Way!"

Once You Turn On This Plug-And-Play In-A-Box Money System, It Can't Stop Sending You Cash...Even If You Want It To!

PROOF: US$549,784.82 In Autopilot Profits!

From: Ewen Chia
Date: Wednesday, August 22, 2007

Dear Friend,

Now that I have your attention, I'm going to smack you upside the head with an automatic, plug-and-play profit system even a monkey could use.

That paycheck you just saw is from one of my accounts for one two-week period. ONE account (I have multiple accounts collecting cash right this minute).

It's a heck of a lot more than most online marketers put in as they beat their heads against the wall for a measly $100 or $200 a month. And with a fraction of the effort. Literally minutes per day, on days I choose to work at all - and even if I don't do a thing.

The rest of the time, the system runs on complete autopilot, and just dumps money into my accounts without me having to lift a finger!

If you're new to online marketing and you're looking for how to get started FAST, this is it.

If you've been around a while and you're dissatisfied with your results, this is a way to start seeing the reward you've wanted for so long.

Keep reading...

Imagine Seeing Cash In Just Minutes From Now

I'm going to give you a true plug-and-play, in-a-box system literally anybody—no matter what your skill level—can understand and use to generate cash in hours or even minutes from now!

This is as close to an honest "set it and forget it" system you'll ever find.

All you have to do is plug in some traffic, and watch the money roll in like a tsunami. And I'm going to give you killer strategies for getting more traffic than Manhattan at rush hour, mostly at zero cost.

Some online gurus will tell you it takes time to build an online business. But I'm here to tell you it does NOT take much time to see cash.

Lots of cash. So much cash you might think it's illegal. Trust me, it's not.

And that's spendable cash in your bank account. You can use your cash to buy that expensive sports car you've had your eye on, upgrade to a new house, take that dream trip you've been putting off until you "made it" online...whatever you want!

You don't need any of the stuff that takes a long time to set up...

You don't need to spend time creating a technically beautiful website (you don't need a site at all).

You don't need to hunt for a winning product to sell.

You don't need to spend big bucks on great sales copy.

You don't need employees, or inventory, or any of the things that make a "business" a pain in the neck.

You don't even need a single idea of your own.

I'm going to take care of all that, and then some. The hard work is done!

It might take you an hour or two to read and digest this system (if you take your sweet time about it). All you have to do is exactly what I tell you to do.

Plug this "no-brainer" system in, flip the switch and collect the money. Yes, it IS that easy.

Introducing The Autopilot Profits™ System -
Your Plug-And-Play Turnkey Money Machine!

I know what I'm talking about, and I've proven it over and over again.

The Autopilot Profits™ System is a plug-and-play turnkey machine which works like mad to deposit instant profits into your bank account 24/7!

All you've to do is set it up and it runs automatically to suck in mega wads of cash for you.

This is going to be a very profitable partnership between me and you, where you get the lion's share of the profits!

Maybe you've heard the phrase:

"Give a man a fish and he'll eat for a day...but teach a man to fish and he'll eat for a lifetime"...

Well, I'm Going To Feed You Silly AND Teach You How To Fish At The Same Time Too!

This is an absolutely amazing opportunity you can't miss out on...

And here's a small sample of what you'll discover in just minutes from now:

Precisely how to find a "hungry crowd" who will buy almost anything you offer them. This is a gold mine for anybody trying to make money online.

The hungriest crowd in history, and how even somebody without a big name or a mailing list can give these folks exactly what they're craving right now.

Step-by-step instructions for how to find an offer that will draw buyers like bees to honey—when you pick smart, people can't resist.

A whopping nine special forces guerrilla tactics for generating an avalanche of traffic like greased lightning, often in less than 24 hours...and most won't cost you a penny, or require a website.

The easiest, most effective website anybody can create (if you choose to) that opens up even more doors for generating huge traffic to any offer you want.

How to get paid automatically twice a month. It's like getting a paycheck, but without the crummy J.O.B.

The "lazy" way to automate a huge chunk of everything you have to do to pile up the money. This will seem like cheating, but it's really a 100% legit way to squash your competition.

How you can be using the system in only minutes, with minimal "set-up" work. You really can be on the way to big bucks in just minutes from now.

Bottom line, you're going to herd monstrous hordes of people to an offer so compelling they'll be stumbling over themselves to take out their wallet and give you money.

You don't even have to worry about how you get it. The cash will just show up automatically in your mailbox.

And if you choose to go the simplest, easiest route—where I do about 95% of the work for you—I'm talking about serious money with almost no effort.

The Autopilot Profits™ System is literally all you need.

I recommend a couple tools that cost a little bit of money, but they're OPTIONAL. Contrary to what lots of so-called experts say, you don't have to spend another dime to start the cash flowing into your bank account.

You just have to be able to read and follow simple, clear instructions.

Don't you get sick and tired of "systems" that don't connect all the dots?

Well, I'm telling you about all the dots you need to know, and I'm connecting them so clearly you simply can't miss what you need to do, and how to do it.

What The Heck Is This Plug-And-Play Turnkey "System"?!

I can't spill the beans. Only buyers get to find out.

Listen, I'm putting my reputation on the line to get this into your hands so you can prove to yourself that making money online is ridiculously easy. If you haven't been seeing big money on a regular basis, you've been making it too hard!

I wanted to make this so blindingly easy that any beginner can pick it up, understand it immediately, start driving traffic within 24 hours (or less) and see profit in a few days.

Nothing else will prove my system works. And by "works", I mean it can blow your doors off!

Will it? That depends on you. I can't force you to do just a little typing and start the paychecks flowing. You have to be willing to take that baby step. But that's all, because nothing else is required.

Here's how powerful this really is:

Most people have no idea where to start. I'm going to tell you where to start, so you don't even have to think about it. It doesn't take coaching that costs thousands of dollars. It takes a coach who knows what he's talking about and can boil it down to the essentials.

Most people waste time on trivial stuff that keeps them busy, but not making progress. With my help, you're going to skip right past the distractions and focus like a guided missile on what really counts.

The "tech stuff" scares most people. Breathe easy. Put it out of your mind. You won't have to do anything technical at all, except use a keyboard and a web browser.

Most beginners have no idea how to stand on their own two feet once the training wheels come off. I'm going to give you a plug-and-play system that generates profit 24/7...and you never have to turn it off. You can go beyond that, though, and I'll show you exactly how.

And to make sure this is the easiest, fastest way to start printing cash online, you'll also get...

A COMPLETE Set Of Easy To Follow, "Do-This-Then-Do-That" Step-By-Step Video Tutorials!

These extremely revealing step-by-step videos cover everything you need to know to be up and running with your Autopilot Profit™ System immediately after you're done watching.

I wasn't going to include these, but I know some people learn better with their eyes and ears. And believe me, the videos take this from no-brainer to almost unconsciously easy.

With the blueprint, plus these videos, you'll have everything you need to start printing money 24/7 right away...legally.

Don't Waste Time Trying To "Figure Out" What Works...

I already know what works, and I'm telling you.

Lots of people will tell you making money online is hard, or takes time to figure out, or requires you to be super-smart. Poppycock!

You can download my system, read it over lunch, get up and running in an hour or two (if you take your sweet time) and start seeing cold hard cash within a day.

I flat-out defy anyone to make this any easier than this plug-and-play system makes it.

I'm confident you can pistol whip all your online marketing demons and pile up mountains cash like nobody's business. I'm so confident of that, I'm giving you my...

If you can balance your own checkbook, you've got way more than enough brain power to make this work for you.

Here's what I mean...

Once you get this set up, you'll make money automatically 24/7, even while you're sleeping or having fun doing something else. You won't be chained to your computer slaving away.

Your checks show up automatically. You won't be waiting on anybody else who might "forget" to pay. You'll get paid on autopilot, just like clockwork.

It doesn't have to cost you a dime. There's no thinking about what to buy to "make this work". You can choose to spend some money on certain traffic generation approaches, but you don't have to.

Unlike most things, you can start immediately. This isn't a "slow-and-steady" system—it's a "fast and overwhelmingly profitable" avalanche rolling right into your bank account.

When you fire up this system, you're going to feel like you've gotten an ATM set up in your house, and somebody comes and fills the thing up with money every night.

So How Much Are You Gonna Hit Me Up For, Ewen?

I've charged $1,997.00 a seat for my seminars, and they sell out in hours. But you won't pay anything close to that for this system that gives you the puzzle pieces you've been missing.

People pay me $797.00 an hour just to get one online marketing "secret" out of me. You won't, and I'm going to give you every secret you need.

Some so-called gurus will sell you garbage that distracts you rather than helping you fill your bank account, and they'll charge you $297.00 for it. But I'm offering you the genuine system, and I won't charge you even close to that amount.

In fact if you act on this right NOW...

Your Total Investment Is Just A Measly ~~$1,997.00~~ ~~$797.00~~ ~~$297.00~~ ~~$97.00~~ $ 27 For Everything!

Pick your jaw up off the floor. You're not seeing things, and I'm not crazy. But...

This is an *introductory* offer, and it won't last forever - In fact I'll be increasing the price without warning ANYTIME.

It could be the next minute, it could be tomorrow - one thing's for sure, I'll be pushing the price up to at least $97.00 sooner than you think...

There's really no time to lose.

You can get this NOW for less than what you probably spend on internet access...

You're Getting Financial Freedom For Pennies...

Tired of messing around? Weary of banging your head against the wall? Then skip past all the pain, and jumpstart your profits NOW...

When the price goes up to $97.00 anytime now, don't be kicking yourself over the fact you could've taken advantage of this for almost nothing.

Sometimes in life, you have to decide to pick yourself up by your own bootstraps, take action and make things happen...

I'm giving you all the tools, and a complete in-a-box system you can pick up, flip the switch and start collecting cash in just minutes from now so do the right thing...

There's no need to be frustrated anymore. Grab the Autopilot Profits™ System today and finally start seeing the massive profits you've dreamed about...

To Your Success!

Click Here!

High Paying Keyword

2007-07-27T10:29:00.000-07:00

Keyword Country � Reviewed Inside Out
by Azhari

Using KeywordCountry for keyword research is just like searching on Google. Yes, you get the relevant keyword results right away with all the details that you need to be successful with AdSense! Just imagine Google suggesting keywords for your website! Well, this is what you will feel while searching keywords via Keyword Country.

This is not all! I strongly feel that Keyword Country seems to have discovered a way through which it can suggest keywords that attract traffic, get more clicks, and fetch you more EPC.

Keyword Country positions itself as a �Keyword Search Engine.� And quite obviously, I was more than curious to test whether or not the product stands up to what it commits. Here is what I found:

In fact, I have been keeping an eye on Keyword Country for quite some time now. I must say when Keyword Country started off, it was not so striking. But, their latest version seems to have done the trick!

Just type-in a keyword in KeywordCountry, and you have millions of relevant keywords within a few seconds, each with key details like:

Max CPC
Number of Advertisers
Number of Clicks per month
Estimated EPC
Number of competitors
KEI Analysis
R/S Ratio
Number of Searches (according to Overture)
Traffic on Google (estimated) �and much more!

Keyword Country is really user friendly. In fact, using it is as easy as walking down a smooth lane in the bright sunshine with both the eyes wide open. More importantly, what impressed me a lot is the way Keyword Country produces thousands of high paying keywords and niche keywords in the blink of an eye.

Keyword Country allows you to search for keywords in 3 different ways via Basic Search, Advanced Search, and Price Range Search. At the outset, I thought they are shuffling the same keywords in the three different searches. But no! The results are actually search specific, and enable you to choose the best keywords that suit your requirements. There is no cheating in their search results.

I was planning for an auto loan, so I tried the keyword � �loan,� I just typed the keyword in BASIC Search and I got 21,086 relevant keywords within a few seconds, each with key details like Max CPC, Number of Advertisers, Number of Clicks per month, Estimated EPC, Number of competitors, KEI Analysis, R/S Ratio, Number of Searches (according to Overture), and Traffic on Google.

I was really impressed by the relevancy of the keywords that I found. The results are so relevant that you can actually export the list and use it right away in your website without even filtering out any record. However, the results become a bit irrelevant as you dig deep into the list (just like in a search engine). But, I must say that the results seem to have been sorted by humans, and not by software. It is more like stealing the keyword research from a professional SEO.

Not just this, I had another option of choosing high paying keywords from 206 different sub-categories for the search term - Loan. I picked - Auto loan, and Keyword Country listed 1,257 keywords for the sub-category - Auto loan.
Price Range Searching is another remarkable feature Keyword country boasts. This search enables you to search for the keywords within a specific price range. One of the key advantages of this kind of a search is that it brings forth lots of low priced, hidden keywords that are really profitable. Besides, you can brainstorm new ideas for AdSense as well.

Above all things, it is the Advanced Searching option that makes Keyword Country a bit special. I think these guys have really thought hard! This time they have come up with a tool that allows you to do in-depth research for each keyword. Offering a variety of searching options just like Wild Cards of Google, Advanced Searching can sort results on the basis of Max CPC, Average CPC, Searches, Sponsors, or anything else you like.

After going through Keyword Country videos, Advanced Search starts making a lot of sense and you really get the hang of the powers of KC�s Advanced Search tool.

Sort the results by �Rating,� and KC will give you only profitable keywords. Sort the results by �Clicks per month,� and you will get the keywords that attract the most clicks for Google. Just integrate these keywords in your website, and you will increase the chances of getting more CTR. Furthermore, there are many more types of keywords that you can find out with Keyword Country. Just run through the Keyword Country videos for complete details.

Here are links to all the videos:

Finding high paying keywords

Finding Traffic attracting keywords

Finding High CTR keywords

Choosing better anchor text

User manual of KC

Besides, you can customize your search the way you want. Whether you type in a search query, or you search the keywords without typing in a search query � Keyword Country generates hordes of keywords spanning different industries. I won�t hesitate to say that I found such a tool after a long� long time! Well Done!

One of the most striking features of this software is �Blank Search.� Now, this is one feature that I have not seen anywhere else. Blank Search allows you to reach the most searched keywords on planet earth, most clicked keywords that exist, most high paying keywords, and most low competition high value keywords. Just leave the keyword field blank in Advanced Search, and Keyword Country will give you such amazing lists. This feature makes Keyword Country really outstanding. I can�t believe they are selling its access so cheap!

They claim to be a �Keyword Search Engine.� I believe they have already achieved what they claim. And they are still making it better and better day by day. I am sure they can make their product even more special.

Source: http://getmoney-blog.blogspot.com
Link: http://getmoney-epub.blogspot.com

Selecting a Search Engine

2007-05-03T10:42:00.000-07:00

Selecting a Search Engine Optimization Company

A Search Engine Optimization Company can be an invaluableasset in your Internet marketing campaign. They specializein knowing how to raise your search engine positions,monitoring those positions on the regular basis, and adjusting their strategies to account for undesirableresults in any given month. Since this takes a lot of time,effort, and specialized knowledge, it can be in your bestinterest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies andthere are lemons. Knowing the right questions to ask andthe criteria to look for will help you in choosing anaffordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked,door way, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severelypenalized, if not removed entirely from a search engine's index.

A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a search engine spider and divert them to this special page, which is set-up to artificially boost your search engine position. Doorway or bridge pages utilize the same concept, but often reside on an entirely different server. Google, one of the largest and most important search engine on the Internet, will remove your website from their index if they detect you have cloaked pages. Never, never employ any company that uses thist echnique!

Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you. Obviously, this would seriously compromise the effectiveness of the search engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee inwriting, and make sure it is legally binding.

Of course, one of the most important factors you want to check out is the company's track record of results. However, don't take the company's word for it. They will undoubtedly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers.

Ask them which engines they have achieved the best resultson. The ones that are important are the most popular engines, and these are the ones you want to see good results on. Since the popularity of search engines can change with the landscape of the overall Internet, checkout the Nielsen Netratings page at Search Engine Watch. You can access this at http://www.searchenginewatch.com/article.php/2156451.

Next, find out what keywords and phrases they are claiming great results with. It's easy to get high rankings with un popular words. For instance, the keyword "cat leashes" will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords. Check out the software Word tracker,available at www.wordtracker.com. You can order a free trial, or a subscription ranging from 1 day to 1 year. This software rates the popularity of keywords and phrases based on actual search engine use.

Next, look for good results over an entire site that the company claims to have successfully worked for. You want to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization companies, make sure they have actually done the work they are claiming to have done. Some companies will use other company's results in order to get you to sign on with them. If you are in doubt, call the company they are showing you results for, and ask for the name of their search engine optimization company.

It's important to keep in mind that a successfull search engine optimization campaign will result in maximum exposure across a wide range of popular search engines using a variety of keywords and phrases. This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy.

Ask the search engine optimization company you are considering for a report that shows you rankings across a number of popular search engines for a period of at least six months. Remember: search engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your search engine positions. That company must also be able to adjustits strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Don't be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular search engines currently.

Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 page seach month. Then, as certain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specificsite. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your search engine marketing campaign, not just an information gatherer.

Obviously, your finances have to figure into your choice of company, but bear in mind that a search engine optimization company is crucial the success of your marketing campaign. It is not just a casual accessory. If you can not afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place.

If you have to find a company and can't wait for your finances to catch up, you may be able to find an affordable company that will also be able to supply quality, reliable work, such as a fairly new company. Just remember that there are risks involved with using a company without aproven track record - and that risk is your money! Don't take that leap unless the company can supply you with aleast a few references.

References are the most reliable indicator of a good company. Don't use a company that won't show your references because of any reason, confidentiality included. Remember - even doctors will provide references! The firm you choose should provide you with a minimum of two references, one that is from the past, and one that iscurrent.

When you contact these references, be prepared to ask precise, specific questions so that neither of your time is wasted. Ask them what their experience was like with the company, such as their availability to answer questions and deal with problems and their ability to meet deadlines. Ask the reference to rate the overall performance of the company.

Find out if the company requested that the reference make significant changes to their web pages that affected the visitors coming to their site. You are looking for a search engine optimization company that can balance the needs of both search engines and site visitors without compromising either.

The most essential question to ask is whether the work ofthe search engine optimization company resulted in higher profits for the reference. Without profits, it doesn't matter whether your positions are at the top of the list ornot.

Search Engine Ranking

2007-05-03T10:18:00.000-07:00

Increasing Your Search Engine Ranking

The methods employed to increase your search enginerankings may seem like rocket science to you, so you haveprobably avoided dealing with this issue. I am here to tellyou - the time has come to face your website! A high searchengine ranking for your website is so essential that if youhave the slightest desire to actually succeed in yourbusiness, there is no way you can continue to avoid thisissue.

At least 85% of people looking for goods and services onthe Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pagesfor high search engine rankings is to attract targetedcustomers to your site who will be more than likely to makea purchase. The higher your page comes up in search engineresults, the greater the traffic that is directed to yourwebsite. That's what search engine optimization is about.

You can immerse yourself in all the technical informationavailable online to figure out how to optimize your webpages to achieve higher rankings. Or you can look at a fewsimple items on your pages, make some small adjustments,and most likely see improved rankings quite rapidly. Thefirst item you should examine is the title bar on yourhomepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access yourhome page. To increase search engine rankings, the words onyour homepage's title bar should include the most importantkeywords or phrases, one of which would include yourcompany name.

Then click on all your links and examine the title bars onthe pages you access. Each title bar on every single pageof your site should contain the most important keywords andphrases taken from the page itself. However, avoid verylong strings of keywords, keeping them to six words orless. Avoid repeating keywords more than once in the titlebars, and make sure that identical words are not next toeach other.

The next item to put under your microscope is your websitecontent. Search engines generally list sites that containquality content rather than scintillating graphics. Thetext on your site must contain the most important keywords- the words that potential customers will be typing intosearch engines to find your site.

Aim to have around 250 words on each page, but if this isnot desirable due to your design, aim for at least 100carefully chosen words. If you want to achieve a highranking on search engines, this text is essential. However,the search engines must be able to read the text, meaningthat the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take yourcursor and try to highlight a word or two. If you are ableto do this, the text is HTML. If the text will nothighlight, it is probably in graphic form. In this case,ask your webmaster to change the text into HTML format inorder to increase your search engine rankings.

Next we come to what is called meta tags. I know thissounds like something out of science fiction, but it isreally just simple code. Many people believe that meta tagsare the key to high search engine rankings, but in reality,they only have a limited effect. Still, it's worth addingthem in the event that a search engine will use meta tagsin their ranking formula.

To find out if your page is set up with meta tags, you mustaccess the code. To do this, click the "view" button on thebrowser menu bar, and select "source." This will pull up awindow revealing the underlying code that created the page.If there are meta tags, they usually appear near the top ofthe window. For example, a meta tag would read: metaname="keywords" content=. If you do not find code thatreads like this, ask your webmaster to put them in. Thismay not do much for your search engine rankings, but anylittle boost helps.

Lastly, we come to the issue of link popularity. This is afactor that is extremely important in terms of searchengine rankings. Almost all search engines use linkpopularity to rank your website. Link popularity is basedon the quality of the sites you have linked to from yourlinks page.

If you type in "free link popularity check" in a popularsearch engine, the search engine will then show you whatsites are linked to your site. In the case that therearen't many sites linked up to yours, or that the sitesthat are linked up have low search engine rankings,consider launching a link popularity campaign. Essentially,this entails contacting quality sites and requesting thatthey exchange links with your site. Of course, thisrequires checking out the rankings of the websites you wantto link up with. Linking to popular, quality sites not onlyboosts your search engine ranking, but it also directs morequality traffic to your website.

Search engine rankings are extremely important for asuccessful Internet marketing campaign. Before you go outand hire a search engine optimization company, try takingsome of the simple steps listed above, and see if you can'tboost your rankings yourself. Don't ever ignore thisall-important factor in Internet marketing. Remember, thehigher your search engine ranking, the more qualitycustomers will be directed your way.

Serach Engine Keywords

2007-04-29T10:40:00.000-07:00

Search Engine Keywords Selection

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice.
You must move on to the next criteria, which is specificity.
The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword "automobile companies." However, you company specializes in bodywork only. The keyword "automobile body shops" would rank lower on the popularity scale than "automobile companies," but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between "Seattle job listings" and "Seattle IT recruiters" which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards.

Search Engine Positions

2007-04-28T02:06:00.000-07:00

Monitoring Search Engine Positions

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.

Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch "the market" closely.

Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn't become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor's position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor's position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.

Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.

This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out http://www.searchenginewatch.com/reports/netratings.html for a current list of website favorites.

Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.

It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.

Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.

Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.

Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.

लिंक Popularity

2007-04-28T01:46:00.000-07:00

Increasing Link Popularity

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You're probably wondering what the blazes is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to the "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors. Let's look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website's traffic, you are increasing both of your site's business prospects - and both of your sites' link popularity.

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It's a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don't sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it's time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

By the way - make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

Evaluating Web Site Performance

2007-04-27T15:38:00.000-07:00

Evaulating Web Site Performance

Setting up a website is the very first step of an Internetmarketing campaign, and the success or failure of your sitedepends greatly on how specifically you have defined yourwebsite goals. If you don't know what you want your site toaccomplish, it will most likely fail to accomplishanything. Without goals to guide you in developing andmonitoring your website, all your site will be is an onlineannouncement that you are in business.

If you expect your site to stimulate some form of action,whether it is visitors filling out a form so arepresentative can contact them, or purchasing a product,there are steps you can take to insure that your website isfunctioning at peak efficiency. One of the first indicatorsof how well your site is working for you is finding out thenumber of visitors in a given period of time. A goodbaseline measurement is a month in which you haven't beendoing any unusual offline promotional activities.

However, just because hoards of people have passed throughyour gates does not mean your site is successful. Usually,you want those visitors to actually do something there. Itis equally important to monitor the number of visitors toyour site who made a purchase. This figure is called thesite conversion rate, and it is an essential element of theefficacy of your website.

To find the site conversion rate, take the number ofvisitors per month and figure out the percentage of themthat actually performed the action your site is set up for.For example, if you had 2,000 hits to your site, but only25 of them purchased your product, your site conversionrate equals 1.25%. To get this figure, take your number ofvisitors and divide that figure by the number of visitorswho made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out aform, make sure to then figure out what the difference isbetween your site conversion rate and your sales conversionrate. This is because not everyone who fills out your formwill actually become your customer. However, whether yoursite is set-up to sell a service or product, or to get thevisitor to fill out a form, the site conversion rate willmeasure the success or failure of your website whenever youmake changes to the site.

You may find that you need to implement some additionalmarketing strategies if you find that traffic to your siteis extremely low. There are several effective methods toimprove the flow of traffic to your website, particularlylaunching a search engine optimization campaign. Thiscampaign is targeted at increasing your position in searchengine results so that consumers can find your pages fasterand easier. You can either research the steps you need totake to improve your search engine rankings, or employ asearch engine optimization company to do the work for you.In either case, after your have improved your search enginepositions, make sure you keep on top of them by regularmonitoring and adjusting of your efforts to maintain highpositions.

Another factor to examine is how easy it is for a visitorto your website to accomplish the action the site is set-upfor. For example, if your goal is for the visitor to fillout a form, is this form easily accessible, or does thevisitor have to go through four levels to get to it? Ifit's too difficult to get to, the customer may just throwin the towel and move on to another site. Make sure yourbuttons are highly visible, and the path to your form orordering page quickly accessible.

Finally, have a professional evaluate the copy on yourwebsite. The goal is, of course, to get your visitor tomake a purchase or fill out your form. Website copy must bespecifically geared to your online campaign and not just acut and paste job from your company brochure. The rightcopy can make the difference between profit and loss inyour online campaign.

Analyzing Website Traffic

2007-04-27T15:32:00.000-07:00

Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluabletool for a number of different reasons. But before you can make full use of this tool, you need to understand how tointerpret the data.

Most web hosting companies will provide you with basic webtraffic information that you then have to interpret andmake pertinent use of. However, the data you receive fromyour host company can be overwhelming if you don'tunderstand how to apply it to your particular business andwebsite. Let's start by examining the most basic data - theaverage visitors to your site on a daily, weekly, andmonthly basis.

These figures are the most accurate measure of yourwebsite's activity. It would appear on the surface that themore traffic you see recorded, the better you can assumeyour website is doing, but this is an inaccurateperception. You must also look at the behavior of yourvisitors once they come to your website to accurately gaugethe effectiveness of your site.

There is often a great misconception about what is commonlyknown as "hits" and what is really effective, qualitytraffic to your site. Hits simply means the number ofinformation requests received by the server. If you thinkabout the fact that a hit can simply equate to the numberof graphics per page, you will get an idea of how overblownthe concept of hits can be. For example, if your homepagehas 15 graphics on it, the server records this as 15 hits,when in reality we are talking about a single visitorchecking out a single page on your site. As you can see,hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the moreaccurate your interpretation will become. The greater thetraffic is to your website, the more precise your analysiswill be of overall trends in visitor behavior. The smallerthe number of visitors, the more a few anomalous visitorscan distort the analysis.

The aim is to use the web traffic statistics to figure outhow well or how poorly your site is working for yourvisitors. One way to determine this is to find out how longon average your visitors spend on your site. If the timespent is relatively brief, it.

It could be that your keywords are directing the wrong typeof visitors to your website, or that your graphics areconfusing or intimidating, causing the visitor to exitrapidly. Use the knowledge of how much time visitors arespending on your site to pinpoint specific problems, andafter you fix those problems, continue to use time spent asa gauge of how effective your fix has been.

Additionally, web traffic stats can help you determineeffective and ineffective areas of your website. If youhave a page that you believe is important, but visitors areexiting it rapidly, that page needs attention. You could,for example, consider improving the link to this page bymaking the link more noticeable and enticing, or you couldimprove the look of the page or the ease that your visitorscan access the necessary information on that page.

If, on the other hand, you notice that visitors arespending a lot of time on pages that you think are lessimportant, you might consider moving some of your salescopy and marketing focus to that particular page.

As you can see, these statistics will reveal vitalinformation about the effectiveness of individual pages,and visitor habits and motivation. This is essentialinformation to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a finalorder or contact form. This is a page you can expect yourvisitor to exit rapidly. However, not every visitor to yoursite is going to find exactly what he or she is lookingfor, so statistics may show you a number of different exitpages. This is normal unless you notice a exit trend on aparticular page that is not intended as an exit page. Inthe case that a significant percentage of visitors areexiting your website on a page not designed for thatpurpose, you must closely examine that particular page todiscern what the problem is. Once you pinpoint potentialweaknesses on that page, minor modifications in content orgraphic may have a significant impact on the keepingvisitors moving through your site instead of exiting at thewrong page.

After you have analyzed your visitor statistics, it's timeto turn to your keywords and phrases. Notice if particularkeywords are directing a specific type of visitor to yoursite. The more targeted the visitor - meaning that theyfind what they are looking for on your site, and evenbetter, fill out your contact form or make a purchase - themore valuable that keyword is.

However, if you find a large number of visitors are beingdirected - or should I say misdirected - to your site by aparticular keyword or phrase, that keyword demandsadjustment. Keywords are vital to bringing quality visitorsto your site who are ready to do business with you. Closeanalysis of the keywords your visitors are using to findyour site will give you a vital understanding of yourvisitor's needs and motivations.

Finally, if you notice that users are finding your websiteby typing in your company name, break open the champagne!It means you have achieved a significant level of brandrecognition, and this is a sure sign of burgeoning success.